Our StoriesPress Releases posted by Sara Tofanelli-Barroso

While large retail chains thrive on Black Friday being one of the busiest shopping days of the year, here at Nantucket Home we look forward to celebrating  Small Business Saturday tomorrow, November 30th.  Small business Saturday is a chance to show support to the stores that help build your community. We believe that so many of our downtown Chico shops are the backbone of our community.

Rick and Nan’s love of community has been evident since they first opened the store in 1975.  Their commitment went so deep that they were one of the pioneers of the reinvigoration of Downtown Chico in the 1970's.  When downtown space was plentiful and landlords were unenthusiastic about their buildings Nan and Rick along with a few other business owners started the DCBA in order to breathe some life and energy to the storefronts and shopping experience downtown. 

We are fortunate to be part of such a unique community where the local shops are still what makes Chico special. We have our customers to thank for this, the customers that support the hardworking families of our community.  So don’t forget to stop by some of our favorite shops this Saturday and say hi to the owners whose dreams you have helped achieve.

Visit Syl at Collier Hardware, the store that has met Chico’s hardware needs since 1871! Nancy at Zucchini and Vine, Chico’s premier cooking and entertaining store for 36 years. Bob at Bird in Hand who has been providing yo-yo fun to Chico children for over 30 years. Graham at Made in Chico, showcasing local artists and artisans since 1982. Jana & Greg at Chico Paper Company (a business who has provided Chico homes with beautiful artwork for over 40 years). Luke at Trucker, offering a fun and trendy selection of clothing for just over 10 years.  Susan at Tom Foolery, selling unique and entertaining gifts since 1983. These and so many other local businesses are what make downtown Chico beautiful.

A big plus to shopping locally is that small businesses funnel more money back into the local economy. One study on local purchasing found that out of every $100 spent in an independent business, $68 went back into the community. Spend that same $100 at a chain store, and just $43 stays local. (ConsumerReports.org).  Compare that to spending your money at out of town malls.

We are very thankful for all holiday shoppers who believe in supporting independent businesses!  We hope to see you downtown this season!


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